Follow-on service
Book marketing services that start before launch
Last updated: November 2026
Big Impact Books' book marketing services build an audience for an expert's book before it is published and keep it visible long after launch.
Marketing is the follow-on to Big Impact Books' publishing work. The aim is not to shout “buy my book” but to position the author as the trusted expert, using thought leader content drawn from the book, email, social media, events, and, once the message is working, targeted advertising.
What do book marketing services include?
Book marketing services include every activity that helps the right readers find, trust, and buy your book. Big Impact Books has described its marketing work as covering these channels:
- Social media marketing on platforms such as Facebook, Instagram, and LinkedIn to grow a community of readers.
- Email marketing to nurture subscribers who have shown interest in the book and brand.
- Blogging and guest posting to increase visibility and drive traffic.
- Influencer marketing with partners whose audience is your ideal readership.
- Book signings and launch events to build a personal connection with readers.
- Targeted advertising on Amazon, Facebook, or Google, once your community is established and your messaging resonates.
What does a book marketing agency do for an expert author?
A book marketing agency plans and runs the promotion of an author's book and brand. For an expert, that means positioning: making sure the book presents the author as the person to hire, quote, or invite to speak.
Big Impact Books works as a publishing partner and book marketing agency in one. Because the marketing plan is built alongside the book, the author starts growing an audience while still in the interview phase, instead of scrambling after launch.
Your book is a gold mine of marketing content
Big Impact Books encourages authors to read their own book as a reader and pull content from it:
- Chapter topics turned into posts, videos, and articles
- Client success stories and transformations from the book
- Advance reviews from connections in your field
- Tips, how-tos, and frameworks that show your expertise
| Stage | Focus | Example activities |
|---|---|---|
| Before publication | Build a community of ideal readers. | Share ideas from the book, gather feedback, create pre-launch buzz. |
| Launch | Turn that community into buyers and reviewers. | Launch events, email, social media, advance reviews. |
| After launch | Long-term authority and relevance. | Thought leader content, podcasts, book clubs, updates, collaborations. |
| Scale | Reach beyond organic channels. | Targeted ads on Amazon, Facebook, or Google once messaging works. |
When should I start marketing my book?
Start today, even if you only have an outline. Big Impact Books advises authors that waiting until the book is on Amazon, or until after the launch party, is one of the most common mistakes. An audience built early can validate your ideas, give feedback on the writing, create anticipation, and then buy, share, and review the book when it arrives.
The usual nonfiction sequence is idea, outline, writing, editing, launch. The step most authors miss is building a community throughout. Without it, an author can be left with a box of books and no one to share them with.
Building authority, not just sales
People rarely buy a book from an author they have never heard of. When a prospective reader looks you up, they should find valuable content that proves your expertise: blog posts, white papers, social posts, live and recorded videos, published articles, or your own podcast. Big Impact Books calls this thought leader content, and it sells books by serving the reader first.
Marketing works hand in hand with book publicity services, which earn attention from podcast hosts and the media. For a ranked view of which marketing services matter most for experts, read the best book marketing services for expert authors.
Start with Big Impact Books book publishing services
Common questions
What are book marketing services?
Book marketing services help a book reach its intended readers. Big Impact Books has described this work as social media marketing, email marketing, blogging and guest posting, influencer marketing, and book signings and launch events, plus targeted advertising on platforms such as Amazon, Facebook, or Google once the messaging is resonating with readers.
What does a book marketing agency do?
A book marketing agency plans and runs promotion for an author’s book and brand, typically covering positioning, content, audience building, launch planning, and outreach. Big Impact Books works as a publishing partner and book marketing agency in one, so the marketing plan is built alongside the book rather than added after launch.
When should I start marketing my book?
Today, even before the book is finished. Big Impact Books advises authors to start building a community of ideal readers while they are still outlining, writing, or editing. An audience built before launch can validate ideas, give feedback, create pre-launch buzz, and buy, share, and review the book when it comes out.
What happens if my book is published without a marketing plan?
It is likely to be overlooked. Big Impact Books has written that neglecting marketing can lead to missed opportunities and limited sales, leaving an author with books and no audience waiting to buy them. A marketing plan created before launch, and continued after it, keeps the book visible and useful to the author’s business.
How do I keep my book relevant after launch?
Keep promoting it and keep it current. Big Impact Books recommends engaging your audience through social media and email, promoting through podcasts, book clubs, author events, and book review websites, updating content if your field changes, and collaborating with other authors, bloggers, and organizations to cross-promote the book.
Why is my competitor’s book getting more attention than mine?
More attention usually reflects better marketing, not a better book. Big Impact Books has written that when a competing book has more buzz, the competitor is most likely doing a better job of marketing it. Knowing your audience, clarifying what makes your book unique, and promoting it consistently can help close that gap.
Is it too late to market a book that is already published?
No. Marketing can start at any point, although starting before launch is ideal. Big Impact Books focuses on long-term authority after launch, using content drawn from the book itself, such as chapter topics, client success stories, and advance reviews, to keep the book in front of the right readers.