Follow-on service
Book publicity services led by a former publicist
Last updated: November 2026
Big Impact Books' book publicity services promote an expert's published book through earned channels such as podcasts and media.
Publicity follows publishing at Big Impact Books. It is shaped by founder Melanie Herschorn's more than 20 years as a celebrity publicist and award-winning journalist in radio, print, and TV, so authors benefit from someone who has worked on both sides of the interview.
What do book publicity services do?
Book publicity services earn attention for an author from third parties: podcast hosts, journalists, editors, and event organizers. Unlike advertising, you do not pay for the placement itself. Unlike your own social media, someone else is vouching for you by giving you their audience.
For CEOs, attorneys, professionals, and business owners, publicity can be one of the most direct ways for a book to build authority. A podcast interview or media feature introduces you as an author and expert to people who have never heard of you, and it gives you something credible to share afterward.
The background behind the publicity
- 20+ years as a celebrity publicist and award-winning journalist in radio, print, and TV.
- Master's degree in journalism from the University of Southern California, graduating first in her class.
- Host of The Big Impact Playbook Podcast and the show Authority Marketing LIVE!.
- Featured in The Female CEO Magazine and on the cover of BRAINZ Magazine.
These are Melanie Herschorn's own credentials as founder of Big Impact Books.
Why podcasts suit expert authors
Podcasts reward depth. A host gives you time to explain your ideas, tell client stories, and show how you think, which is exactly what a prospective client or partner wants to hear before they reach out.
A published book gives hosts a clear reason to book you and gives listeners an easy next step. Big Impact Books promotes clients' books through channels such as podcasts and media, and Melanie lists her own podcast guest appearances on the main website.
| Approach | Who controls it | What it looks like | Main strength |
|---|---|---|---|
| Book publicity | Earned from hosts, editors, and journalists. | Podcast interviews, media features, press coverage. | Third-party credibility and new audiences. |
| Book marketing | The author and their team. | Social media, email, content, events. | Consistent, long-term relationship with readers. |
| Advertising | Paid by the author. | Ads on Amazon, Facebook, or Google. | Reach at scale once messaging is proven. |
How to prepare for book publicity
- Know your message. Be able to explain who your book is for and what it changes for them in a sentence or two.
- Prepare your stories. Client transformations and lessons from your book make the best interview material.
- Have somewhere for listeners to go. A clear book page and website turn attention into readers.
- Reuse every appearance. Share each interview in your book marketing so it keeps working.
What if I am uncomfortable promoting myself?
Many accomplished CEOs and business owners know visibility matters but dislike talking about themselves. Big Impact Books addresses this in its article A Better Way to Talk About Your Expertise. A book gives you something to discuss besides yourself: the ideas in it and the problems it helps readers solve.
Publicity works best alongside book marketing services that keep your audience engaged between appearances.
Back to Big Impact Books book publishing services
Common questions
What is the difference between book marketing and book publicity?
Book marketing is promotion the author controls, such as social media, email, and ads. Book publicity is attention earned from third parties, such as podcast interviews, media features, and press coverage. Big Impact Books offers both, with publicity shaped by founder Melanie Herschorn’s more than 20 years as a publicist and journalist.
Can my book help me get on podcasts?
Yes. A published book gives podcast hosts a clear reason to invite you. Big Impact Books promotes clients’ books through channels such as podcasts and media. Founder Melanie Herschorn hosts The Big Impact Playbook Podcast and the show Authority Marketing LIVE!, and lists her own podcast guest appearances on the main website.
What does Big Impact Books do that a self-publishing platform does not?
A platform publishes the files you give it. Big Impact Books helps create the book through weekly interviews, publishes it, and then promotes it through book marketing and publicity, including podcast and media outreach. Founder Melanie Herschorn’s background as a celebrity publicist and journalist shapes that promotion work.
Can a book publishing service guarantee bestseller status?
No service can honestly guarantee sales or rankings, because those depend on readers, timing, and competition. Be wary of guaranteed bestseller promises. Ask instead what the service will actually do, such as specific media, podcast, or marketing activities, and how it will report on that work.
Who founded Big Impact Books?
Melanie Herschorn founded Big Impact Books. She has more than 20 years of experience as a celebrity publicist and an award-winning journalist in radio, print, and TV. She earned a master’s degree in journalism from the University of Southern California, graduating first in her class, and wrote Lasting Legal Impact and Make a Big Impact with Your Book.
Can a book help grow a professional practice?
It can. Big Impact Books positions a book as an authority asset that opens doors to clients, speaking, and media. Its blog explores this in articles such as Practice Growth Through Your Book and The Real ROI of Publishing a Book. Results depend on the book’s positioning and how consistently the author promotes it after launch.